Some of my main achievements include:
- Grown extended stay business from 25% to 32% YTD exceeding the 30% full year target.
- Exceeded revenue targets in 2010 for top 16 local accounts by 120% .
- Launch a new boutique hotel brand in Newcastle and supporting IHG developing the Indigo and Staybridge suites brand in Europe.
- Planned, organised and executed quarterly themed Corporate Familiarisation Trips which were adopted as best practice for the Brand across the UK.
- AWARDS; Large Hotel 2013 North East Tourism Award and Best Hotel Indigo In Europe 2013 .
- 2012 -2013 exceeded total sales and corporate room nights.
- 2014 -2015 exceeded total sales, RGI and EBITDA targets.
Local sales strategy, identifying appropriate markets and implementing a plan to effectively target them.
Targeted telephone sales lead generation and research associated with such campaigns.
New client introductions for business in need of growing their corporate portfolio .
Account management delivery and training to ensure each client achieves their potential revenue output, by sustaining and up-selling when appropriate.
Face to face representation or training to ensure sales and treated with the care and attention that is needed in the hospitality market.
Thorough competitor analysis to ensure your business stands out from the crowd.
Projects and Events including corporate events showcasing the business to potential clients and delivering effective hospitality to guarantee conversions.
Product development through working with ops and management to ensure you business is catering for the market.
Pre and Post hotel and venue opening and implementation sales & marketing plans.
Marketing strategy including introductions to trusted partners across all sectors